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Stellantis, the new brand formed after the merger of Fiat Chrysler Automobiles and PSA Group, is on the verge of transforming itself into a technology and mobility company. And the message is coming through loud and clear. Carlos Tavares, CEO of the company, opened his 2022 CESpress conference by saying, "We are reimagining the future of mobility for generations to come as we quickly shift to a tech company, providing our customers with safe, sustainable and affordable mobility solutions."
While the transformation will take years, the company has already started outlining its plan. Stellantis' global chief technology officer, Ned Curic, told MotorTrend in an interview the work starts by simplifying. Currently, the big automaker has many different platforms it supports, and focusing on a couple will help lead this new transformation.
"If you look at traditional tech companies, or new technology companies, they don't have many platforms—maybe one, two, or three—but then there's software to differentiate," he said. "What we have to do is to simplify our technology dramatically."
Simplifying the hardware and using the software to differentiate its components will be the starting point in the transformation. Along with creating an immersive cabin experience, Stellantis plans to gain customer satisfaction as it starts to roll out the new technology.
While the transformation will take years, the company has already started outlining its plan. Stellantis' global chief technology officer, Ned Curic, told MotorTrend in an interview the work starts by simplifying. Currently, the big automaker has many different platforms it supports, and focusing on a couple will help lead this new transformation.
"If you look at traditional tech companies, or new technology companies, they don't have many platforms—maybe one, two, or three—but then there's software to differentiate," he said. "What we have to do is to simplify our technology dramatically."
Simplifying the hardware and using the software to differentiate its components will be the starting point in the transformation. Along with creating an immersive cabin experience, Stellantis plans to gain customer satisfaction as it starts to roll out the new technology.
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