I just use walmart as the generic.
Everyone is scared shitless of the evil government. It's not them you need to worry about, its private companies you have zero control or influence over but yet give ever tiny corner of your life too because its "fun" or whatever that is the danger. Folks inside facebook or google can see ever aspect.of your life. Pictures of your kids, where they go to school, what medical conditions you have, whether you're on birth control or heart meds or antidepressants, your income, religion, what kind of.porn you like, who your dating, where you drive fly walk and work.... and you give it all to them for nothing.
You also can no longer escape it. I am pretty stringent in my anti tracking and privacy and there are ways everyday that that is being undermined.
Your great great grandchildren will be able to browse ever item you ever bought on line long after your dust. Think about that.