Ok I have done a lot of work on this topic. Mainly because I want one (at a great price). I've called and emailed over 150 dealers at night and over the past couple of weekends. Some basics many already know...
1. Only the top 500 Dodge dealerships (based on 2021 overall sales) will get ANY of the 6 SE Last Call cars.
2. All of these are limited in production ranging between 300-1000 units that will get built.
3. Pricing is going for well over MSRP with one of the Black Ghosts purported going for +200K over MSRP according to a guy I talked to at a California dealership. (I doubt this, but +100K I would believe especially out there.)
OK, that's great but what about the elusive Car #7? Well, we have heard from many sources it's currently experiencing production and mechanical delays. The issues range from EPA emissions, and transmission problems, to complications with the lightweight carbon fiber wheels. Whatever it is, we still don't have a release date or much else to go on. A few dealers have said that it will be a 909HP car with a bigger blower and a smaller pulley that runs on E85.
Again, all well and good, but what's next? From recent information from DodgeGarage it has been uncovered that the top 200 sales dealers will get 12 (of the 1-6 SE cars) while the top 201-300 dealers will get 10 SEs and the remaining 301-500 dealers will get 6.
Ok, this next part is conjecture but it fits with some of the other rumors suggesting that 300 SE 7 cars will be made. If that holds true it's likely all 300 top dealers will get 1 each. It's also possible that 500 cars get built where the top 200 dealers get 2 #7 cars each while dealers 201-300 get one. I have repeatedly been told that NONE of the 301-500 dealers will see any 700HP+ cars, which means no 7 cars for them.
Now, after communicating with every Power Broker (96) and a bunch more in the top 200 (thanks Horsepower locater for making those dealers known), these guys are going to GUT anyone who wants ANY of the SE cars. I am also convinced that the few that comprehend a 7th may be coming will be extra severe on ADM. With only 300-500 likely to be built, this is surprising to no one (especially Stellantis).
So let's roll through what pricing COULD look like in the coming months IF Dodge builds this unicorn 7 car.
I will base my market and math on how the Demon landscape looked exactly 5 years ago. I was knee-deep in that acquisition process as well.
With 3312 cars ultimately built, ADMs were still rampant. Could you find an MSRP Demon? Yep. Was it common? Nope. That was especially true as we got into calendar year 2018 when the Demon Hype Machine was in overdrive.
This is a wag, but for sh*ts and grins, I am going to say that 1/6 of the 3312 cars were purchased at MSRP (90k) and another 1/6 were at 50K over. The tails of the distribution if you will. The remaining 2/3 (or middle) of that distribution was somewhere between +5K to 25K, I'd guestimate. If you add all of this up it means that the Avg Demon in 2018 was bought for ~ ~+-105K (avg ADM15k). That number is probably close and remember that's for a production run that included 3312 units...
And, the rough top-end market value that 1st year was probably 50% above that....~150-160K...(e.g Ebay, National Auctions, etc).
So if we draw parallels to this 7 car....at 10-15% of that production (300-500)...I do NOT think it's crazy to think the average 15K markup will be 8-10X that of the Demon due to microscopic supply added to the reality that this is the end of HP ICE! No, I'm not smoking crack...I've heard some of these guys already and the car doesn't even exist...
So if this is a 125K MSRP car, it might (on average) take another 75-125K+ to get one...IF you can convince the dealer owners to NOT buy it for themselves (another trend I kept hearing over and over)... So maybe 225K+ out the door?
What about secondary market value? If we apply the Demon 50% factor we saw in year one, then that would get you to ~300-350K (Think Barret Jackson or high-end BAT premium).
Insane? Yes. Impossible to fathom. Hardly...
Break out the popcorn!
