I did, I think they came with the Luxury package. They are ok but nothing special in my opinion, though this is the only car I have ever had with massaging seats. Maybe they'll be nice on the long monthly drive. I do love how the seats can articulate from so many different angles, i.e. you can adjust the angle of the back of the seat to sit up right or more leaned back like any other car but, about half way up, it articulates again so you can also adjust the angle for your upper back.
I really like the HUD, though it can be difficult to see if you have polarized sunglasses. I also like the gesture control, something I initially though was a little gimicky. I use it all the time to turn my volume up or down. The M brakes are great too but they dust like crazy, equal or worse than the Hellcats Brembos.
BMW Gesture Control
Another thing I love is all the cameras on the car. As soon as I am pulling into a parking spot and get close to something in front of me, my display switches to the front camera, so I can see how much distance I have between the car and the curb.